Online, the Tory Lanez Rap Vintage Shirt but in fact I love this announcement has resulted in a groundswell of support. “Sephora is such a huge business and their willingness to jump on board and do this in such a meaningful, holistic way really strips away the excuses that a lot of other retailers might have,” James says. “They are also committing to really sharing their strategies, methods, and goals publicly, so that will also lay a great roadmap for other companies to be able to follow.”
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James is still hoping to get Whole Foods, Shopbop, and Target—the Tory Lanez Rap Vintage Shirt but in fact I love this other three retailers she mentioned in her original post—to take the pledge. She’s also focusing on luxury fashion retailers. “If we talk specifically about fashion and about businesses like Shopbop, like Net-a-Porter, like MatchesFashion, like Moda Operandi, like Nordstrom, I think that it’s really about taking a look at the landscape, taking a look at which Black designers exist in the space who have product that fits in with your customer, and meeting with them and talking to them about what that looks like and then onboarding them in the way that you might take the care to onboard another huge brand,” James says. “We see, all the time, how these companies celebrate the onboarding of other brands in their marketing, in their press, and in their communication. We really want to see them do that same thing with Black-owned businesses as well—and to actively start seeking them out.”